We live in times in which ‚media‘ have become part of nearly everything: our work, our leisure time, politics, organizations, economy and other parts of culture and society rely more and more on media communication. To grasp this increasing ‚media saturation‘, we propose the concept of ‚mediatization‘. Mediatization does not refer to a closed theory of media change, but rather it invites an open investigation of the interplay of media communicative change, on the one hand, and other processes of social and cultural change on the other. In this way, mediatization seeks to understand the role of media developments in relation to other processes of modernity such as, most notably, globalization, individualization and commercialization.

The aim of the ECREA section „Mediatization“ is to bring European mediatization research together in order to stimulate an open, rich and informed exchange on theoretical and empirical questions of mediatization. The following topics are of particular interest to the working group:

  • Developing theoretical discussion on mediatization and related questions of change;
  • Stimulating and discussing empirical research on mediatization, focusing on present as well as historical changes;
  • Articulating a critical understanding of the interrelation between communicative, social and cultural change based on a well-informed analysis of mediatization;
  • Supporting sustainable cooperation and exchange of mediatization research with other fields of media and communication research and practice.

Further information about the ECREA section „Mediatization“ can be found in its objectives and modus operandi. A summary of the former TWG Mediatization activities in 2011-14 can be found in the yearly reports below. Additionally you can contact a member of its management team.

The yearly reports can be found under  https://www.ecrea.eu/Mediatization.





ECREA Midterm Conference — University of Bonn, Germany — November 1st – 2nd, 2019
Organized by the ECREA Mediatization and Philosophy of Communication Sections



Thursday, October 31st, 2019

Get Together (Restaurant Elefant, Sternstraße 78, 53111 Bonn )


Friday, November 1, 2019

09:00 – 17:30
Registration Desk: Lennéstraße 1, 2nd floor, room 2.001

10:00 – 10:30
Welcome Caja Thimm & Kęstas Kirtiklis (Lennéstraße 6, 4th floor, room 4.001

10:30 – 12:00 Hall 1, Room 4.001
Panel: Theoretical and methodological approaches to mediatization I
Chair: Caja Thimm

10:30 – 11:00
Paper 1: Hepp, Andreas ”Thinking media as a process: Deep mediatization, automation and communicative robots“

11:00 – 11:30
Paper 2: Kirtiklis,Kęstas ”Mediatization theory between ontological and methodological individualism“

11:30 – 12:00
Paper 3: Krotz, Friedrich ”The Formation of Behavioristic Machines and their Description by Means of human Attributes. A Contribution to the Critique of Computer Technology“

12:00 – 12:30

(Jakob Hörtnagel)

13:00 – 14:00
Lunch break: Lennéstraße 1, 2nd floor

14:00 – 16:00 Hall 1, Room 4.001
Panel: Theoretical and methodological approaches to mediatization II
Chair: Kęstas Kirtiklis

14:00 – 14:30
Paper 4: Yener Kara, Umut ”Questioning Big Data Revolution From A Social Epistemological Perspective: Complexity, Risk and Non-knowledge“

14:30 – 15:00
Paper 5: Bogalheiro, Manuel ”Datafication as second nature and the crisis of media anthropomorphism“

15:00 – 15:30
Paper 6: Solzbacher, Laura ”Journalistic Ethics in Times of Big Data: Datafication, Personalization and a New Professional Role Understanding

15:30 – 16:00

16:00 – 16:15
Coffee Break: Lennéstraße 1, 2nd floor

16:15 – 18:15 Hall 1, Room 4.001
Panel: Datafication and media practices
Chair: Laura Solzbacher

16:15 – 16:45
Paper 7: Hörtnagl, Jakob ”The Social Life of Self-Tracking Data and the Social Negotiation of Data“

16:45 – 17:15
Paper 8: Manniste, Maris ”Datafication of Mobile Lives:Discrimination through Algorithmic Selection“

17:15 – 17:45
Paper 9: Turan, Seda Gökçe ”Effect of Fake News about Syrian Refugees: Case Study with Turkish-German Youth

17:45 – 18:15

19:00- 22:00
Dinner: Restaurant Roses , Martinsplat Martinspl. 2A, 53113 Bonn


Saturday, November 2nd

9:00 – 14:30
Registration Desk: Lennéstraße 1, 2nd floor, room 2.001

9:00 – 11:00 Hall 1, 4.001
Panel: Critique: past, present, future
Chair: Friedrich Krotz

9:00 – 9:30
Paper 10: Valenčič, Maks “The Coming Semantic Apocalypse”

9:30 – 10:00
Paper 11: Bogdanov, Sergei/Makarova, Elena “Role of propaganda in communications in digital society”

10:00 – 10:30
Paper 12: Shilina, Marina/Feduin, Dimitry “Data Turn as a bifurcation point to capitalistic society: breaking classical models of communication”.

10:30 – 11:00

11:00 – 11:30
Coffee break 2nd floor Lennéstraße 1

11:30 – 12:30 Hall 1, 4.001
Panel: The effects of mediatization across age groups
Chair: Jakob Hörtnagl

11:30 – 12:00
Paper 13: Oda, Mitsuyasu “The implementation study in the effect of media education toolkit with a gamification method for rabies prevention for students in elementary schools in Chiang Mai Province, Thailand”

12:00 – 12:30
Paper 14: Smyth, Adrian “Actor-Network Theory’ as an epistemological ‘disruptor’ in the study The Digital Lives of Older People; the Challenges and Opportunities of their Digital Worlds”Valenčič, Maks “The Coming Semantic Apocalypse

12:30 – 13:00

13:00 – 14:00
Lunch 2nd floor Lennéstraße

14:00 – 14:30
Farewell, Lennéstraße 6, Room 4.001